The beginning of John 1 illustrated how divine truth – which is the ultimate expression of the Lord’s love – is the actual creative force of the universe and of reality itself. That idea is reinforced here: "him" refers to Jesus, who was the physical embodiment of divine truth, which indeed made the world.

This verse offers another level, though. "World" represents the church, which is defined in the Writings as "where the Lord is known and where the Word is." By that definition a "church" can be as small as one person, or as large as billions of people worshiping through a wide variety of denominations. And the Writings tell us that the Lord has made sure that such a church always existed, from prehistoric times when the Lord offered "the Word" – His truth – to people directly up through today, when we have the Word in the form of the Bible.

But the world did not know him. At the time the Lord came among us as Jesus, people had turned away from the deeper meanings of the Word (which they then had in the form of the Old Testament), and had little to no concern for knowing the Lord. His church – the church among the Children of Israel – had turned away.

This might seem like a merely historic idea, something that happened then but has little to do with us now. But each one of us is a "church," and each one of us can know the Lord and the Word, or turn away. We all go through states when we are like the church at the time the Lord was born, and He can rebuild us now even as He rebuilt the church then. For that to happen, though, we need to turn to the Word – the Bible – and know the Lord.

(References: Apocalypse Explained 1093; Canons of the New Church 9; The Apocalypse Explained 294 [16])

1048. 'And the bow is seen in the cloud' means when man is still such as to be able to be regenerated. This is clear from the meaning of 'the bow in the cloud' which is a sign or token of regeneration, as stated already. Concerning the bow in the cloud there is more to be said: The character of a person, that is, of a soul, after the body has died is known in an instant. The Lord has known that character from eternity, and knows what it is going to be into eternity. A person's character is perceived by angels the moment he comes near; a certain sphere so to speak emanates from his whole disposition, that is, from every part of him. And this sphere, astonishing though it may seem, is such that from it one perceives what faith and what charity exist with him from whom it emanates. When it pleases the Lord it is that sphere which is made visible as a bow. This sphere will in the Lord's Divine mercy be described later on. From this it becomes clear what is meant here by 'the bow when it is seen in the cloud', namely when a person is such that he can be regenerated.