“The eyes are the windows of the soul.” That's a sentiment with roots somewhere in murky antiquity, but one that has become hopelessly cliché because it is both poetic and obviously true. We feel that if we can look in someone's eyes, we can truly know what they are inside. And it's not just the eyes; really it is the face as a whole that conveys this. As Swedenborg puts it, the face is “man's spiritual world presented in his natural world” (Heaven and Hell, No. 91). Our faces reveal our interior thoughts and feelings in myriad ways, which is why psychologists, poker players and criminal investigators spend so much time studying them. It makes sense, then, that people's faces in the Bible represent their interiors, the thoughts, loves and desires they hold most deeply. We turn our faces to the ground to show humility when we bow in worship; we turn them to the mountains when seeking inspiration; we turn them toward our enemies when we are ready to battle temptation. When things are hard, we need to “face facts,” or accept them internally. When the topic is the Lord's face, it represents the Lord's interiors, which are perfect love and perfect mercy. And when people turn away from the Lord and refuse his love, it is described as the Lord “hiding his face.”

(References: Heaven and Hell 91)

We tend to think of "fruit" in two ways in natural language. One is as food that grows on trees and vines, sweet and delicious, and able to be eaten without harming the plant in any way. Another is as the things we produce, what our work yields for the betterment of the world. These are obviously connected: we are like trees, producing things that "feed" the world in some way, just as the tree produces fruit that feeds us. It makes sense, then, that the idea of fruit in the Bible is bound closely to the idea of goodness. Fruits that are eaten represent the desire for good and the energy to do what is good; fruit that is produced is the actual good that we go into the world and do.