The Lord, in the simplest terms, is love itself expressed as wisdom itself. In philosophic terms, love is the Lord's substance and wisdom is His form. Of course, we feel the Lord's love and hear His wisdom in many different ways, depending on our state in life and how receptive we are. That's why the Lord has so many different names in the Bible, and is referred to in so many different ways.

4817. 'And his name was Hirah' means the nature of that falsity. This is clear from the meaning of 'name' and 'calling the name' as the essential nature, dealt with in 144, 145, 1754, 1896, 2009, 2724, 3006, 3421. The nature of the falsity referred to immediately above is what is meant, for names used in the Word, both of places and of persons, mean states and spiritual entities, see 1224, 1264, 1876, 1888, 1946, 2643, 3422, 4298, 4442.