'Hamor, the father of Schechem,' represents the good and truth of the church among the ancients. He also represented life, for life is of good, as doctrine is of truth.

(Mga Sanggunian: Arcana Coelestia 4442)

As with many common verbs, the meaning of “to say” in the Bible is highly dependent on context. Who is speaking? Who is hearing? What is it about? Is it a command, a message, an apology, instruction? All these things enter into the meaning of “say.” In general, though, “saying” has to do with sharing truth at various levels -- from the most exalted power people can have to perceive the Lord's desires directly to the most basic of orders issued to people at their lowest.