Turn
If we turn ourselves toward the Lord, we can get the full inflowing of His wisdom and love; if we turn away from Him we cast ourselves into cold and shadow -- we turn ourselves toward hell. In the Bible, "turning" generally refers to a change in spiritual state, as people turn themselves toward the Lord or away from the Lord.
Arcana Coelestia # 101
101. The Lord is 'the east'. This too is clear from several places in the Word, as in Ezekiel,
He brought me to the gate, to the gate facing the way of the east. And behold, the glory of the God of Israel came from the way of the east, and His voice was like the voice of many waters, and the earth shone with His glory. Ezekiel 43:1-2, 4.
The Lord's being 'the east' was the reason for the sacred practice in the Jewish representative Church, before the Temple was built, of facing eastwards when praying.