Fire, in the spiritual sense, can mean either love or hatred depending on the context, just as natural fire can be either comforting in keeping you warm, or scary in burning down your house. Our language reflects this, too -- we use concepts like a smoldering hatred or a burning love. So fire signifies a love, either a good love of the neighbor and to the Lord, or, in a bad sense, selfish love of oneself that, if unchecked by conscience, leads to hatred of anyone that opposes it.

Like "say," the word "speak" refers to thoughts and feelings moving from our more internal spiritual levels to our more external ones -- and ultimately from the Lord, who is in a sense the most internal spiritual level of all. This is generally called "influx" and "perception" in the Writings, meaning they are thoughts and feelings that flow in in a complete way from the Lord, rather than being things we have to think about and figure out. On a number of occasions "speak" and "say" are used together; in these cases "speak" refers more to intellectual instruction in matters of thought and "say" refers more to feelings and affections that flow in directly.