45. The description of the essence of the Divine Love allows us also to see its opposite, the essence of devilish love. Devilish love is self-love, and it goes by the name of love, but regarded in itself is hatred, for it loves no one other than itself, and has no wish to be linked with others for their happiness, but only its own. Its inmost nature is a continual attempt to rule over everyone, to possess everyone's goods, and finally to be adored like a god. This is why the inhabitants of hell do not acknowledge God, but treat as gods those who are more powerful than others; so they have lower and higher, or minor and major deities, depending on the extent of their power. Because each person there has his heart set on that, he has a burning hatred of his own deity; and he in turn of those who are under his control. He looks upon them as worthless servants, to whom he talks politely so long as they worship him, but is fired with rage against the rest, and inwardly or in his heart against his own followers. Self-love is the same as love among thieves, who hug each other when they are engaged in robberies, but later on they ardently long to murder the others and steal their booty from them.

[2] This love is the reason why its desires in hell, where it is sovereign, look at a distance like various kinds of wild beasts; some like foxes and leopards, some like wolves and tigers, some like crocodiles and poisonous snakes. The deserts where they live consist of nothing but piles of stones or bare gravel, interspersed with marshes full of croaking frogs. Mournful birds swoop over their huts wailing. These are the ochim, tziim and iyim mentioned in the prophetic books of the Word which describe the love of domination arising from self-love (Isaiah 13:21; Jeremiah 50:39; Psalms 74:14).

According to Swedenborg, a person's name in the Bible represents his or her entire spiritual nature, their whole state of love (good or evil) and thought (from heavenly wisdom to infernal insanity). This is why the name of the Lord is so important; it represents and embodies His perfect love and perfect wisdom, which is everything that we should worship and follow. It's easy to see that names are important in the Bible. Jehovah changed Abram and Sarai to Abraham and Sarah, changed Jacob to Israel and included in the Ten Commandments the order that believers "shall not take the name of the Lord your God in vain." In the New Testament, Zacharias was told to name John the Baptist "John," and both Joseph (Matthew 1:21) and Mary (Luke 1:31) were told to name Jesus "Jesus." Jesus himself renamed Simon as Peter, and included the phrase "hallowed be thy name" in the Lord's prayer.

(Odkazy: Luke 1)