It is common in the Bible for people to "rise up," and it would be easy to pass over the phrase as simply describing a physical action. But in fact it represents an elevation in spiritual state, moving to a more internal frame of mind closer to the Lord. Often it has to do with understanding a new or important idea; we "rise up" to a state of greater perception and enlightenment. Obviously context is crucial to the exact meaning of the phrase in a given passage -- it matters greatly who it is that is rising up, and why.

Generally speaking, people who are at lower levels of an organization serve those at higher levels. Bosses boss and their employees serve; coaches devise strategy and players do what the coach tells them to do; engineers design car parts and workers assemble them according to the engineers' instructions. Ideally, of course, it's a two-way street: A good boss knows he is really there to help his employees succeed; a good coach creates strategies based on his players' strengths. Even there, though, the boss and coach are really working in service of a higher goal, seeking organizational success. The same is true in the spiritual sense of the Bible. When someone serves another, they are in a lower state, serving a higher state (or a deeper evil, if they are being enslaved by people who represent evil). This can take many different forms, depending on the circumstances. In many cases, this creates a connection between "service" and intellectual things. This is because who we are is determined by what we love; our loves are the deepest part of us. What we think, our reasoning and intellect and the things we learn about, come from those loves and serve those loves.