As with many common verbs, the meaning of “to say” in the Bible is highly dependent on context. Who is speaking? Who is hearing? What is it about? Is it a command, a message, an apology, instruction? All these things enter into the meaning of “say.” In general, though, “saying” has to do with sharing truth at various levels -- from the most exalted power people can have to perceive the Lord's desires directly to the most basic of orders issued to people at their lowest.

7094. 'And Pharaoh said' means thinking that was of a contrary nature. This is clear from the meaning of 'saying' as thinking, dealt with in 3395. The fact that the meaning here is thinking of a contrary nature on the part of those who engage in molestation, who are represented by 'Pharaoh', is evident from what follows next - Pharaoh did not leave off at all, but oppressed the children of Israel all the more.